SMS VAS in India – Highlights
- SMS VAS is the highest revenue earning Value Added Service with almost 5% revenue earned by service providers
- 1 in 5 urban Indians have used a SMS based VAS service either as a one-off or on subscription basis.
- SMS is an effective marketing tool, showing conversion rates a lot higher than other conventional mediums i.e. TV/Radio etc. 1 in 3 Urban Indian has acted in some manner over the SMS i.e. forwarding to others or enquiring about it.
- SMS, an advertising medium, has an interaction rate of around 5%
- 25% Indians have participated in some sort of SMS contest
If you want to know more about SMS, usage,percentage like that pl. read the article...
Full-report-sms-vas-usage-india
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