Telecom operator BSNL has more than 2.5 million 3G subscribers, NK Yadav, Head of Value Added Services for BSNL, said at the VAS India conference in Mumbai last week. “Last year, we got 1 million customers, but mostly in northern circles. At present we have more than 2.5 million 3G customrs in 650 cities, with almost all circles covered, but this is hardly 3% of the total wireless base of 90 million (BSNL subscribers). Monthly additions are hitting 8% in 3G connections.”
Data Surpasses Caller Tunes For BSNL
Most of BSNL’s 3G value added services are through BSNL live, and according to Yadav, Data has become the main revenue earner for BSNL in Non-SMS VAS, surpassing Caller Tunes for BSNL. Yadav said that the data usage on BSNL networks has increased six-fold, but didn’t mention whether this was by virtue of USB data card usage, or through mobile handsets. Also note that later that day, an industry exec suggested to us that BSNL was among the last to launch caller tunes, and they didn’t have much of a subscriber base anyway.
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