A percentage of non-urban subscribers that is higher than the average in other circles has helped GSM mobile services operator Idea Cellular cross the 10-million mark in the Maharashtra and Goa circle, the first in 22 circles in which it operates, to do so.
With two-thirds of its total subscriber base coming from rural markets, Idea has highest percentage of non-urban subscribers amongst other GSM players.
“In Maharashtra the percentage is higher, nearly 75 per cent of our total base,” Mr Rajat Mukarji, Chief Corporate Affairs Officer, Idea said.
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