The Indian mobile phone revolution is incomplete without the mention of local handset companies, which are responsible in a big way for taking feature-rich phones to the masses.
Companies such as Micromax, Lava, Lemon Mobiles, Karbonn etc. are playing a vital role in promoting the use of mobile VAS among people in lower income groups, who were earlier unable to explore such features due to the high prices of GPRS-enabled handsets.
These companies have been giving tough competition to established players such as Nokia, Sony Ericsson, and Samsung etc., which are now losing market share. A recent report by International Data Corporation (IDC) showed that Nokia's market share in India dipped from 64 per cent between 2008 and 2009, down to 52.2 per cent in 2009 to 2010, while Indian brands had a 14 per cent market share in 2009 to 2010, up from about 3 to 4 per cent in the previous year.
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