The message seems to be that low tariff does not buy loyalty and
regularity of use. Spread uniformly across almost all the states they
operate, those with highest proportion of active users are Bharti Airtel
(88.8 per cent), Idea Cellular (92 per cent) and Vodafone (82.8 per
cent).
Not surprisingly, the ARPU (average revenue per user) of these three
mobile services players is the highest in the industry. Among other
pan-India players, Reliance Communications has just 64.5 per cent active
subscriber base and finds itself grappling with heavily falling ARPUs.
For BSNL, Aircel and Tata Teleservices (including Tata DoCoMo), the
proportion of regular users is just 50-55 per cent. Tata DoCoMo, which
pioneered the per second tariff war, has nearly half its mobile user
base floating or belonging to the non-regular category. The ARPU for
these players is much lower compared to the top three.
How many active subscribers in telecom?-The Hindu business line 18 12 2011.
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